A read on your work, a website concept built around it, and the system that runs everything underneath.
London. Two complete bodies of work. Architectural and interior photography on one side, premium hospitality, members clubs, heritage retrofits, the studios who make them. Wedding and destination work on the other, from St Paul's to mountaintops in Turkey. Right now they live on separate Instagrams. The proposal is to keep them separate in voice, but bring them under one roof.
You shoot how the room should feel, not just how it looks. CHIEF, Carnaby Club, the 280 Bishopsgate retrofit, Theobalds Rd Grade II. The output reads like editorial, not catalogue. That positioning is the moat.
St Paul's Cathedral, Brighton Beach, the destination work in Turkey, Lisbon, Sicily. The colour grade is warm, the light is golden, the moments are found, not staged. Same craft, different voice.
Third Way, HOP, Anomaly London, Cleo, BGY Architects on one side. Brides, grooms, families on the other. You credit the studios, you remember the names. The portfolio is built on relationships, and the website should make that obvious.
Two streams. One Peter. The site needs to hold both without pretending they're the same job.
The new site lands on one home. A toggle at the top lets visitors flip between Architecture & Interiors and Weddings & Events. The whole brand morphs, palette and all. Same logo, same enquire button, distinct visual language for each stream. Click below to see it in motion.
Brass arches, green tile, considered drama. Shot to capture both the daylight rituals and the bar in its proper element after dark. — Peter, on shooting CHIEF
Got hitched on top of a mountain at the ancient ruins of a Byzantine basilica. What a magical day it was. So so grateful to have photographed it. — Peter, on shooting Vicky + Chris
A new website helps people find you. The engine helps you do the work that follows. Four agents, running quietly in the background of your business.
Not the creative edit, that's still you. The boring part: ingest, cull, colour-match to your presets, export to the deliverable formats your clients ask for, package and deliver.
Across both accounts. Studies your past captions, your hashtag patterns, your designer credits. Drafts before posting. You approve in one tap from your phone.
This is a live mock of one cycle. It scans studios, finds a fit, drafts an email in your voice, and waits for your approval. Sit on this card and watch.
Hi team,
Just saw your Shoreditch piece on Instagram, the green tile and the brass detail at the bar are a properly considered combination. I shoot architectural and interior work in London, members clubs and hospitality especially. CHIEF in Marylebone and Carnaby Club are recent ones.
If you're still pulling together photography for the launch, I'd love to put a quick package together for you. Happy to share work that's closest to your direction.
Peter
Watches replies. Flags warm leads. Surfaces them in a daily digest so nothing important slips. Closes the loop end-to-end.
Each phase is independent. If the site is all you want, that's fine. If we go all the way, here's the order. Nothing here demands the other things first.
Domain. Two-stream architecture. Your work hand-picked into the grid (we curate together, no AI guessing). Contact form wired to hello@peterghobrialphotography.com. Live within seven days, then iterated based on your eye.
Onboard your Lightroom or Capture One presets and your export workflow. The IG agent learns your voice from your last hundred captions across both accounts. Both running before the week ends.
Map your ICP with you, both sides. Switch on scraping. The first batch of personalised outreach drafts lands in your inbox by Friday. You approve, the system sends.
This isn't a pitch deck I'm running through. The site ships in days, not months. The engine takes a couple more weeks. None of it is theoretical. If any part of this lands, the next step is a 20-minute call to walk through what you'd actually want first.